And when it comes to ranking algorithms, popular is an excellent thing. But how do they do this?įirstly, because sites with rich snippets are more likely to attract clicks than ones without, search engines will see them as more popular. And we all know that getting high on Google is the best legal high you could ever get. We’ve already mentioned improved visibility in search results, but rich snippets can also help your site move further up the results page. However, rich snippets are also helpful in other applications, such as showcasing vacation properties, hotels, and restaurants, where you may want to include reviews, images, and even locations directly within search results.
Of course, that applies to all sites that are in highly competitive niches. That is not surprising given the fierce competition in that niche, so using every trick in the book is necessary to attract visitors. Recipe sites owners are some of the most significant users of rich snippets. This additional information can give a website much higher visual prominence in search results. However, you will notice that snippets of the other three contain extra information, namely images and star ratings – these are rich snippets, and they can also include things like locations maps, etc. As the name suggests, a snippet is a description of the website in just a few words. The first result in the above example is just a standard listing with a regular snippet. When you search the internet using an engine such as Google or Bing, have you noticed that some results often have more information than others, such as pictures or ratings? Look at the examples below to see what we mean: What Are Rich Snippets and Why Should You Be Using Them?
There are several ways to help with that, with rich snippets plugins being one of them. Making your site as visible as possible in search engines is one of the golden keys to capturing the attention of potential visitors.
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